Case Study
MBSB BHD
Building a Thriving Learning Culture through Consistent Engagement
THE CHALLENGE -----
At the outset, MBSB faced the challenge of sparking adoption for their newly introduced learning platform.
Just a month before the official launch event, activation rates stood at only 7%, with slow uptake from certain user groups—particularly those in branch offices.
Skepticism over the platform’s legitimacy, compounded by security concerns such as the lack of single sign-on (SSO), further hampered early adoption. Engagement also varied widely across departments, with some teams unsure how to make learning part of their daily workflow.
THE SOLUTION -----
weTo turn the tide, MBSB launched a high-energy learning event that drew strong participation across the organisation. The launch featured interactive foyer activities, Learning Bingo challenges, and opportunities for employees to engage with one another in a fun, skill-focused environment.
From there, the team rolled out a year-long campaign strategy built around:
Monthly and departmental challenges to keep momentum high.
Leaderboards with quarterly winner announcements to celebrate active learners.
Lunch & Learn sessions and mandatory learning modules to reach all employees, including remote and branch staff.
Themed campaigns (such as International Women’s Day) and training weeks to add variety and keep interest fresh.
Marketing support—from onboarding materials to event management, creative posters and teaser communications—kept learning top-of-mind.
Consultation and strategy sessions to refined campaign structures, while HRDC funding supported cost-efficient implementation.
Monthly Repeat Logins Show Sustained Usage
Repeat Learner Rate Demonstrates Strong Return Participation.
Average Videos Watched Per Learners
Average Learning Hours Per Learners
THE IMPACT -----
The results have been remarkable: Activation skyrocketed from 7% pre-launch to nearly 90% within 10 months. Learners average 43.6 videos watched and 3.4 learning hours each—well above industry medians.
By refining campaign monitoring criteria, MBSB ensured genuine engagement, not just passive content consumption. The CHRO’s hands-on involvement and management’s active participation reinforced a culture where continuous learning is valued and rewarded.