Case Study

 Bata Shoes – Multinational footwear manufacturer and retailer.
BATA SHOES

Store Visit campaign through social media transformation

THE CHALLENGE -----

With no prior agency to steer their social media presence, our client faced a task – driving consumers to their 240 retail outlets.

Bata approached Mogul Works Asia in the hopes of establishing an effective social media presence and convert online engagement into foot traffic.

THE SOLUTION -----

We started off with a meticulous planning and execution of social media campaigns, strategically timed around key BATA events.

To ensure we could gauge the impact of our efforts, we implemented tracking solutions as well as recognizing the perils of ad fatigue. This dynamic approach kept our content engaging and ensured a cap on frequency, allowing us to reach a broader spectrum of unique consumers.

Increased in social followers and foot traffic.
THE IMPACT -----

The impact of our social media transformation led to a substantial increase in followers, steadily building an engaged online community.

As the campaign goes, there’s a surge in sales, reaching levels unprecedented in the previous years.

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